Blog post
Report from the Hong Kong International Licensing Show (continued)
Hong Kong International Licensing Show
Molly, Eme, and his dinosaur friend are visiting the Hong Kong International Licensing Show, the biggest such show in Asia. The exhibition center is so big even locals seem to get lost inside!
With a break from the action, they finally found the perfect spot for a commemorative photo:
What Are the Keys to the Success of the Hong Kong International Licensing Show?
- It brings together more than 17,000 buyers from around the world
- 200 international companies representing 18 countries and regions gather to promote more than 600 different brands and related intellectual properties
- Celebrating its 15th hosting this year, the show’s long-term success is rooted in the fact that more than 85% of all exhibitors succeed in discovering and developing new business contacts and partners
- More than a simple trade show or expo, the show has a record of facilitating meaningful and productive exchanges
- Visitors to the show are serious in their intent—they’re here on a mission, and it shows!