Hokkaido’s largest fashion event, Sapporo Collection, was held Saturday, April 26, 2014, at the Hokkaido Prefectural Sports Center, Hokkai KITAYELL.

For the 8^th hosting of the event, the theme was “Welcome to the POP-UP MAGAZINE.” Popular models showed off this year’s spring and summer styles, recreating the world of fashion magazines in a dream-like moment unfolding before the eyes of the audience.

Along with a fashion show showcasing popular brands, the event consisted of various elements including live music and interviews.

At the Sapporo Collection, Molly, the main character of With U’s popular Facebook game Happy Ningels, was featured in the Happy Ningels portion of the show with her Ningel buddies alongside the latest fashion.

Our Happy Ningels booth featured a kiosk for playing the game, along with an exhibit of merchandise for sale including select items from the Happy Ningels portion of the show.

Following her work on the runway, entertainer and model Alyona Buzdugan from Sakhalin, Russia, continued her work as the Happy Ningels event muse by gracing our booth in Molly-branded attire. A commemorative photo opportunity followed, marking the end of a successful and cosmopolitan event.